Bling H2O.
March 22, 2009, 2:14 pm
Filed under: popular culture | Tags: , , , ,

blang blang

Fifty-five dollars. 55. Peepty Pibe. That’s how much a bottle of Bling H2O water will cost you. If you’re confused, just read a little more from their marketing campaign. The price tag is just the beginning. 

Bling H2O is the inspiration of Kevin G Boyd, Hollywood writer-producer. While working on various studio lots where image is of the utmost importance he noticed that you could tell a lot about a person by the bottled water they carried. In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. Whether the bottles had a cool shape or came from an exotic island, none truly made that defining statement. Bling H2O was fashioned to make that defining statement.

The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys. Bling H2O is pop-culture in a bottle. But it’s not for everyone, just those that Bling.

So, let me make sure I understand this. Taste tests prove that it tastes no different than the Kirkland bottles I proudly drink everyday. But people are paying $55 for a bottle of water to let everyone else know they have the money to spend $55 dollars on a bottle of water? Wouldn’t it be easier to throw cash on the floor as you’re walking down the street? Making it rain is so much more sensible than this.

Michael Jackson recently ordered 1,200 bottles and Paris Hilton feeds it to her dog — so you know this is legit.

– JD


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